Hi, I'm Ekaterina
I specialize in empowering D2C brands to tackle their digital challenges head-on—whether it's refining your branding, design, or marketing strategy.
With a proven track record of working closely with diverse eCommerce businesses, I thrive on crafting compelling brand narratives through digital creativity and strategic design.
eCommerce is a dynamic realm, and navigating its complexities requires both a creative eye and strategic foresight. My experience at Shopify as a Commercial Accelerator has equipped me with invaluable digital tools and insider knowledge of the industry to help propel your business to conversion.
Whether you lean towards minimalist elegance or maximalist boldness, together, we can draw the perfect roadmap to your vision. Get in touch, and let’s make magic happen ✨
How I can help your busness
Design & Creative
At the core of my design and creative services is a commitment to crafting visually compelling, functional, and meaningful designs that resonate with your brand’s essence. Whether it’s a logo, branding elements, or full website design, I leverage my keen eye for aesthetics and deep understanding of your needs to create work that stands out.
With an eye of a minimalist and the heart of a maximalist, I embrace both clean, understated designs and bold, vibrant expressions, ensuring that your project’s unique vision comes to life. My approach is flexible, adapting to the style that best represents your brand while always maintaining a professional and polished look.
Marketing
My marketing services are designed to help your business thrive in today’s competitive landscape. I offer a full-stack performance marketing strategy that encompasses everything from content creation to paid advertising.
My insider knowledge of platforms like Shopify and experience working with both large and small businesses mean I can tailor a marketing approach that drives results. Whether it’s enhancing your digital presence, optimizing your customer journey, or launching a campaign, my goal is to ensure your brand reaches its full potential and engages with the right audience.
Strategy
Strategy is at the heart of everything I do. I believe in a thoughtful, data-driven approach to business growth, combining market insights with creative thinking to develop strategies that work.
From social media strategy to full-scale growth plans, I offer guidance that aligns with your long-term goals. My strategies are not just about immediate results; they’re about sustainable success, ensuring your business adapts and thrives in an ever-changing market. Let’s build a roadmap that takes your brand from where it is to where it can go.
Portfolio
Kat Gottlieb
Kat is a multi-faceted and brilliant artist, who sells a variety of goods aimed at helping you manfinest your life the way you envisioned it, and to inspire you on a daily basis! Kat was looking to update her Wix website, move operations to Shopify and find ways of centralizing her business on the platform. She had a very specific look and feel for the site, that would showcase her art and tell her story in the way she wanted.
Ciao Chili
Ciao Chili, a consumer packaged goods business, sought a sleek and user-friendly website that effectively communicated their unique story. The primary focus was to create a compelling homepage that not only showcased their flagship product but also optimized the conversion process directly on the homepage. By seamlessly integrating strategic apps, we enhanced the product presentation and bolstered average order value (AOV) and customer lifetime value (CLV). Read on to discover the remarkable outcomes achieved through this project!
Xhastin's Healing Journey
Xhastin, a proud member of the Taku River Tlingit First Nation, has crafted a remarkable healing space drawing upon her profound journey as a First Nations woman and a survivor of residential school. With extensive expertise in Traditional Medicines, First Nations Health, and as a Certified First Nations Doula, Xhastin's work is rooted in a wealth of knowledge and experience. Our objective was to create a serene and minimalist website that authentically reflects Xhastin's land-based approach to healing in her practice. Together, we embarked on a transformative journey to showcase her vision and years of dedicated work in social services.
Botanical Elodie
Botanical Elodie, also known as just be., is an eco-conscious skincare brand that harnesses the potency of active botanicals to provide holistic skincare solutions. In their journey of rebranding an existing business, our primary focus was to capture the essence of their new upscale branding and packaging. Our goal was to design a website that embodies the brand's values of luxury, earthiness, and organic essence. Employing a minimalist design approach, we aimed to reflect the brand's commitment to simplicity and purity while delivering a premium user experience. Our objective was to create an aesthetically captivating and user-friendly website that resonates with the brand's audience and effectively showcases their range of organic skincare products.
