Kelly, a respected psychotherapist, approached me to commemorate a significant milestone: the 10th anniversary of her thriving practice. Her vision was to revitalize her brand identity and create a fresh, modern website that would reflect her decade of expertise and success. 🥂 Together, we crafted a sophisticated new logo, implemented a soothing colour palette, a modern font pairing and developed an intuitive website that showcased her services.
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Unique to Kelly's brand identity and tagline, we incorporated a custom made animation that guides visitors through the 4-7-8 breathing technique. This interactive feature, designed in her branded colours, not only reinforces Kelly's expertise but also provides immediate value to her website visitors, perfectly embodying her approach to therapy.

LSC is a personal passion project that brings together my passions: eCommerce, design and community. Its a place for eComm entrepreneurs, designers and marketers that aren't afraid to break some rules.  It's a blog, newsletter, community & podcast (which is launching in 2025!) We're not here to play nice. We're here to shake shit up and make waves in the world of commerce. For the bold & the daring.

Jeevan Atwal, a dedicated therapist, envisioned a website that was both minimalist and distinctive. Our collaboration yielded a unique brand identity, blending soothing lavender tones with custom graphics – waves, tree rings, and balancing rocks – each symbolizing key aspects of therapy.  It's a digital space that reflects Jeevan's approach to therapy – serene, transformative, and perfectly balanced. This minimalist yet impactful design serves as a powerful tool for Jeevan, helping to create an immediate connection with potential clients and setting the tone for the transformative work that lies ahead.

MobileMustHave, a Shopify Plus leader in RV connectivity, partnered with me to elevate their digital presence. Our collaboration sparked several game-changing projects, notably the launch of RoamLink Wireless. I designed a sleek landing page with custom plan cards, showcasing this innovative product. Another highlight was an interactive quiz for their internet bundles, featuring custom made graphics. This quiz became a conversion powerhouse, generating over $15K with a 4.5% conversion rate in its first month alone. These projects, among others, transformed MobileMustHave's digital landscape, turning browsers into loyal customers.

Kat Gottlieb, an artist and writer on a mission to inspire self-actualization, partnered with me to bring her vision to life on Shopify. We created a vibrant online space, integrating print-on-demand options for her art and designing a custom blog to share her message. The project involved tackling technical challenges with custom code, ensuring a fully responsive site that showcases her art beautifully. It was a maximalist's dream come true, resulting in a stunning digital platform that truly captures Kat's unique essence and creativity.

Chef Matt Cusano brought his Italian heritage to life with Ciao Chili, a D2C brand starring his signature Calabrian Vinaigrette. Together, we crafted a high-converting homepage and product page that vividly tells Matt's culinary journey. The result? A digital experience as zesty as the sauce itself. As a fan who's savoured this pantry game-changer, I can vouch for its delicious impact. This project not only satiated my design cravings but also bolsters local businesses – a perfect blend of creativity and community support.