My process
Define
Every successful project begins with a deep understanding of your brand and business goals. In the Define phase, I work closely with you to uncover the essence of what makes your brand unique. Through thoughtful discovery sessions, market research, and competitor analysis, we identify key objectives, target audiences, and the core message that needs to be communicated. This foundational step ensures that every decision, design, marketing or strategy, is aligned with your brand’s vision and sets the stage for a strategic, impactful project.
Design
With a clear vision in place, the Design phase is where creativity meets strategy. I translate the insights gathered during the Define phase into compelling visual narratives that resonate with your audience. Whether it’s crafting a minimalist, clean aesthetic or a bold, maximalist design, I tailor the creative process to suit your brand’s identity. This is where concepts take shape, iterated through collaboration and feedback, ensuring the final creative not only looks stunning but also serves your business objectives.
Deliver
The Deliver phase is where your vision comes to life. After meticulous refinement, the final design is polished and prepared for launch. Whether it's a website, branding assets, or a complete marketing campaign, I ensure everything is delivered with the highest standards of quality and precision. But my involvement doesn’t end there—I provide ongoing support to help you implement and maximize the impact of the project. Together, we turn your brand’s story into a powerful, lasting experience for your audience.
My experience
Commercial Accelerator
With a notable background at Shopify, I engaged in a multitude of projects that involved empowering business owners to scale, construct, and successfully launch their ventures. Through consultations, webinars, and coaching calls, I fostered a deep-seated commitment to assisting brands in achieving triumph. Since venturing into freelance entrepreneurship, this passion has only intensified. Regardless of whether you're embarking on the initial stages of your journey or seeking to elevate your brand to new heights, count on my expertise to guide you. Together, let's forge a thriving business that shines amidst the bustling digital landscape.
Web Designer
My journey into the realm of web design has been anything but linear. Like many entrepreneurs, my passion for assisting businesses in thriving online propelled me into this field. Following my tenure at Shopify, I ventured into launching my own freelance design agency. Equipped with a discerning eye for aesthetics and a profound understanding of user experience gained through continuous education, my unwavering commitment lies in ensuring that businesses like yours leave a lasting impact in the digital realm. Allow me to harness my professional design skills to craft a website that seamlessly blends beauty and functionality, enabling you to showcase your brand in its best light. With my expertise, your online presence will genuinely embody the caliber and values of your business.
Entrepreneur
As an entrepreneur who has owned multiple product-based businesses throughout my journey, I intimately understand the daily challenges you encounter, regardless of your industry. I've walked in your shoes, grappling with obstacles while steadfastly pursuing a vision. Over the past 3 years, I've meticulously built and rebranded my own e-commerce business, gaining invaluable insights along the way. When you choose to collaborate with me, you're partnering with someone who not only comprehends your journey but has firsthand experience navigating its complexities. Consider me more than just a designer; I'm your personal advisor and business confidante. Together, we'll propel your business to new heights, armed with the knowledge that exceptional design plays a pivotal role in driving success.